Thryv, Inc.


Thryv, Inc., formerly DexYP, and prior to that, Dex Media, Inc., is a print and digital marketing company that was created by the 2013 merger of SuperMedia and Dex One. The merger, announced on August 21, 2012, was completed on April 30, 2013. Thryv previously traded on NASDAQ under the symbol DXM.
Thryv began as a phone book publisher. In 2014, the company published over 1,700 directories, both yellow and white pages. By 2016, it worked with yellow pages, print and online, and search tools for businesses.
Thryv is headquartered in Dallas, Texas, with regional offices in Bristol, Tennessee; Buffalo, New York; Greenwood Village, Colorado; Overland Park, Kansas; Santa Monica, California; St. Petersburg, Florida; and Waltham, Massachusetts and has over 3,000 employees.

History

On May 16, 2016, Dex Media filed for Chapter 11 Bankruptcy, its third bankruptcy in less than ten years. The company had been hurt by the transition from print publishing to the Internet. The company announced it had emerged from bankruptcy on August 1, 2016, as a private company.
With the increasing transition to digital, mobile and online search, Dex Media provides local businesses a host of marketing products to drive customers to client sites. It has fostered partnerships with many of the key players in the marketing industry, combining advertising with local knowledge to provide a suite of technology, products, and tools. This extensive partnership network currently includes being a Google Premier Partner, Yahoo Preferred Partner, an MSN Elite Bing Ads Partner, and various others including Facebook, yp, yext, local.com and more.
On June 30, 2017, Dex Media acquired YP Holdings, and became DexYP.
Company rebranded to Thryv on July 15th 2019 The name change reflects the company's focus on its flagship software product, Thryv, and on its mission to equip entrepreneurs to run their businesses smarter using modern, mobile tools.